I am a product builder, brand designer, and company founder. In 2012, I co-founded Oyster (now a part of Google) where we launched the first Netflix-for-books service, delivering unlimited access to more than 1 million books for less than $10 a month. Oyster's design led the way in mobile reading, ebook accessibility, and screen adaptive technologies. In late 2015, Google bought Oyster to lead books products and businesses. At Google, I lead a team of designers, engineers, and writers building products for billions of users worldwide.

In addition to my role at Google, I actively advise and invest in mission-driven technology companies and am an advisor to Designer Fund.

Previously, I was a lead product designer at Google Maps, and a designer at IDEO and Apple. I studied graphic design at Rhode Island School of Design.


Originally from Rhode Island, I've lived all over the U.S. — New York City, San Francisco, Florida, Illinois, and Tennessee. I currently live in Brooklyn.

I was raised with the arts as the foundation of my upbringing and believe that investing in creativity is critical to innovation, impact, and happiness.

Startups and design are interesting but I also enjoy salt water, Mighty Rhody, cartographypalm frondsAmerican literature, old cars, Japanese motorcyclesthe New England Patriots, quahogs, the caribbean, Belgian soccer, and good dogs.


📧 hi@willemvanlancker.com
🐦 @vanlancker
📷 @vanlancker
💼 /vanlancker
👻 wvanlancker


📈 Projects
📝 Words

Even More

2017, Designer Fund: A Designer's Guide to Working in Tech
2016, Tech@NYU: Startup Week Panel
2016, Brutalist Websites: Interview
2016, RISD Graphic Design: Lecture on The Voice of the Internet
2016, Moses Brown School: Outstanding Young Alumnus
2016, Designer Fund: Announcing the Design Founder Guild
2016, TechCrunch: Designer Fund Raises $20 Million
2015, Fortune: Google Acquires Oyster
2015, The Wall Street Journal: The Rise of Phone Reading
2015, RISD Mindshare: Fireside chat with Willem Van Lancker '10
2015, CNET: Oyster Helps Nighttime Readers Sleep Better
2015, Forbes: 30 Under 30 Selection
2015, The Setup: Interview with Willem Van Lancker
2015, Offscreen Magazine: Founder Story
2014, Google Design Awards: Oyster for Android, Summer 2014
2014, The Verge: The Future of Books is on Your Phone
2014, Gotham Magazine: New York's Most Successful Bachelors
2014, Parsons: Web & Mobile Product Design Lecturer
2014, TechCrunch: The Best iOS and Android Apps of The Year
2014, MoMA: Google Maps Pin Added to the Collection
2014, New York Times: Oyster Raises $14 Million
2014, Tory Burch: Oyster Founders on the Literary Life
2013, New York Magazine: Holiday Gift Guide 2013
2013, Business Insider: The 75 Best Designers in Technology
2013, Brand Fever: Interview with Willem Van Lancker
2013, The Next Web: The Best iOS Apps of 2013
2013, Paperhouses: Interview with Willem Van Lancker
2013, The New Yorker: What Does it Mean to Own a Book?
2013, Wired: A Gorgeous New App Offering Unlimited Books
2013, Fast Company: Innovation by Design Awards, Winner
2012, Crunchies: Google Maps, Best Mobile App
2012, YouTube: Meet the New Google Maps
2012, New York Times: Google Maps App for iPhone Steers Right
2012, Google Maps: 8-bit for NES
2012, The Atlantic: How Do You Build a Map of the Whole World
2012, Typographica: Our Favorite Typefaces of 2011
2011, A Better World by Design: Better Cities Panelist
2011, Google Maps: Refocused Design Evolution
2011, Core77: Google Maps Designing the Modern Atlas
2010, RISD: Graphic Design BFA with Honors
2009, Dwell: How to Throw a Design Conference
2009, Brand New: Snakes on a Logo