I am a product, brand, and company builder. In 2012, I co-founded Oyster (now a part of Google) where we launched the first Netflix-for-books service, delivering unlimited access to more than 1 million books for less than $10 a month. Oyster pioneered design advancements in mobile reading, ebook accessibility, and screen adaptive technologies. In late 2015, Google bought Oyster to lead the company's book offering.

Today, in addition to my role at Google, I actively advise and invest in mission-driven technology companies and am an advisor to Designer Fund.

Previously, I was a lead product designer at Google Maps, and a designer at IDEO and Apple. I studied graphic design at Rhode Island School of Design.


Originally from Rhode Island, I've lived all over the U.S. — New York, San Francisco, Florida, Illinois, and Tennessee. I currently live in Brooklyn, NY.

Beyond startups and design I enjoy salt water, Mighty Rhodypalm frondsAmerican literature, old cars, Japanese motorcyclesthe New England Patriots, quahogs, the caribbean, Belgian soccer, and good dogs.


📧 hi@willemvanlancker.com
🐦 @vanlancker
📷 @vanlancker
💼 /vanlancker
👻 wvanlancker


📈 Projects
📝 Words

Even More

2016, Tech@NYU: Startup Week Panel
2016, Brutalist Websites: Interview
2016, RISD Graphic Design: Lecture on The Voice of the Internet
2016, Moses Brown School: Outstanding Young Alumnus
2016, Designer Fund: Announcing the Design Founder Guild
2016, TechCrunch: Designer Fund Raises $20 Million
2015, Fortune: Google Acquires Oyster
2015, The Wall Street Journal: The Rise of Phone Reading
2015, RISD Mindshare: Fireside chat with Willem Van Lancker '10
2015, CNET: Oyster Helps Nighttime Readers Sleep Better
2015, Forbes: 30 Under 30 Selection
2015, The Setup: Interview with Willem Van Lancker
2015, Offscreen Magazine: Founder Story
2014, Google Design Awards: Oyster for Android, Summer 2014
2014, The Verge: The Future of Books is on Your Phone
2014, Gotham Magazine: New York's Most Successful Bachelors
2014, Parsons: Web & Mobile Product Design Lecturer
2014, TechCrunch: The Best iOS and Android Apps of The Year
2014, MoMA: Google Maps Pin Added to the Collection
2014, New York Times: Oyster Raises $14 Million
2014, Tory Burch: Oyster Founders on the Literary Life
2013, New York Magazine: Holiday Gift Guide 2013
2013, Business Insider: The 75 Best Designers in Technology
2013, Brand Fever: Interview with Willem Van Lancker
2013, The Next Web: The Best iOS Apps of 2013
2013, Paperhouses: Interview with Willem Van Lancker
2013, The New Yorker: What Does it Mean to Own a Book?
2013, Wired: A Gorgeous New App Offering Unlimited Books
2013, Fast Company: Innovation by Design Awards, Winner
2012, Crunchies: Google Maps, Best Mobile App
2012, YouTube: Meet the New Google Maps
2012, New York Times: Google Maps App for iPhone Steers Right
2012, Google Maps: 8-bit for NES
2012, The Atlantic: How Do You Build a Map of the Whole World
2012, Typographica: Our Favorite Typefaces of 2011
2011, A Better World by Design: Better Cities Panelist
2011, Google Maps: Refocused Design Evolution
2011, Core77: Google Maps Designing the Modern Atlas
2010, RISD: Graphic Design BFA with Honors
2009, Dwell: How to Throw a Design Conference
2009, Brand New: Snakes on a Logo