Willem Van Lancker
Yacht Club Soda
YC Script
The Yacht Club script logo was revived and updated for the new brand system.
YC Monogram
A monogram was created in conjunction with the Rhode Island anchor.
YC Sodas
Each of the 33 sodas own a distinct and appropriate color palette.
Ginger Beer
The new label system integrates RI symbols, historical references, and yachting inspired motifs.
I'm a member
Marketing and promotional materials play off of the "membership" metaphor creating a community of supporters.

Info

Design, direction, production, and client management of a packaging and identity redesign for Rhode Island’s official soda company. Initially just a packaging design project, I worked closely with the owners of Yacht Club to understand and rethink the inner workings of their business model. Determined to help their business grow I look critically at their distribution network (based on bottle return, a deterrent for many retailers) and worked to recreate a localized network with distribution "hubs" (predominantly locally-owned bodegas and delis) where Yacht Club products could be purchased and empty bottles returned, maximizing the distribution and efficiency of their bottle return model.

Et cetera

Livia Veneziano, Illustrator

Delivering design, writing,
& quality ideas since 1987.

San Francisco, Calif.

wvl@google.com
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