Willem Van Lancker
Philadelphia Union
Philly Union
The Philadelphia Union identity, developed by adidas and the Silverman Group.
Tunnel
The secondary mark on display at PPL Park.
Philly Union Team
The team's kits mimic the patterning of the Philadelphia city flag.
Philadelphia vs. Manchester United
The Union take on the famous Manchester United.

Info

Concept/Design, direction, naming, and brand story for Philadelphia’s Major League Soccer franchise, the Union. The resulting design focuses on the spirit of Philadelphia’s colonial history, the formation of the United States, and motifs of Benjamin Franklin’s own writing and design work.

Et cetera

adidas

Leon Imas, Art Director

Delivering design, writing,
& quality ideas since 1987.

San Francisco, Calif.

wvl@google.com
follow @vanlancker
+1 401 369 5063